Thanks to the Card Isle/Canon partnership, when Canon buyers purchase a new printer next year, it’ll come with instructions on how they can create their own greeting cards.
Canon, for its part, had been looking for ways to increase the number of users it has. It came up with the idea print-at-home greeting cards but opted to have Card Isle fulfill the dream themselves.
Card Isle will come up with a web-based greeting card design platform that will work with Canon printers. Canon will leverage the marketing power it has to entice customers to use Card Isle.
Card Isle will own the technology, making money from any of the card sales. However, Canon has another marketing gimmick to lure customers into buying a new printer.
David Henry, co-founder of Card Isle, said most people only use about five percent of a printer’s use. He said the partnership between his company and Canon helps people to get more out of the printer. Henry said Canon is focused on making printers, ink and cameras, not greeting card designs.
The latest Canon printers will have reading material about cardisle.com. From the link, they can make an account, link the printer to it and buy a beginner pack of greeting cards – a cost of $3 for every card and is sold in 12 or 24 packs. It also comes with envelopes and cardstock.
Kazuto Ogawa, Canon U.S. President and COO, said there’s been a change in how consumers use print – personal to home office needs. He said it’s important for the company to offer an array of services and options to its customers.
Card Isle, which has been in business for six years, is in the midst of changing up its business models. It began with greeting card kiosks, allowing customers to create and print their cards via a touchscreen in hospitals, malls, college campuses, etc. It had early success and raised over $1 million from its investors.
While there were more than 50 kiosks, Henry said they came with headaches. He said every machine cost around $5,000 from building to setting up to restocking to maintenance. Henry said the company wanted to focus on developing amazing designs and creating tools that allow users to send multiple cards.
The company has a minute number of these kiosks left, but Card Isle is re-focusing its view on two business models: merchants and print-at-home.