BusPatrol America Gives an Overview of Vision Zero and How it Aims to Reduce Highway Fatalities to 0

The Vision Zero Network is a multi-national organization which is dedicated to eliminating deaths and serious injuries from motor vehicle accidents. It also strives to make the roads safer for pedestrians and bicyclists, creating true freedom of movement for people who use all forms of transportation. The mission of Vision Zero involves multi-pronged initiatives covering such crucial components as speed and driver distraction. Companies like BusPatrol work with Vision Zero to enhance the safety of schoolchildren who ride the bus as well as drivers and passengers who interact with school buses.

The Philosophy of Vision Zero

Vision Zero was created in the 1990s and had its beginnings in Sweden. Vision Zero presents a new philosophy around traffic accidents. The traditional approach believes that traffic deaths are inevitable. This approach’s goal is to perfect human behavior and prevent all collisions. In the traditional view, the responsibility for crashes falls on the individual driver. Under this system, it is expensive to save lives.

Vision Zero, on the other hand, has a completely different approach to the problem of driver and pedestrian safety. The philosophy of Vision Zero holds that traffic deaths are preventable. They make it their goal to account for human failings in the system. The goal is not to prevent all conditions, but to prevent serious and fatal crashes. The transportation system is at fault when accidents happen, and it is not expensive to preserve the life and health of drivers and pedestrians.

What Sets Vision Zero Apart

One of the major points that sets Vision Zero apart from other traffic safety initiatives is the understanding that some drivers will make mistakes on the road. This realistic approach means that it is easier to deal with problems when they do occur. People who design traffic systems and those who set local policies need to be aware of these problems and set the rules of the road accordingly.

Vision Zero is also set apart by its data-driven model. Rather than relying on anecdotal information to determine which parts of the road system are unsafe, Vision Zero uses area-specific data to analyze the problem and provide solutions from the ground up.

Vision Zero also seeks to diminish the effect of racial and socioeconomic profiling on traffic enforcement. Cities must pledge that they will not use Vision Zero to these aims.


One of the easiest ways to reduce the number of fatal and severe vehicle accidents is by reducing the local speed limit. Municipalities and states around the country have found that reducing speed limits is an effective way to prevent fatalities. In Portland, Oregon, Vision Zero analyzed crash data and found that the majority of deaths were occurring when the speed limit was between 35 and 45 miles per hour. In these targeted areas, speed limits were reduced.

Another important strategy is changing the street design in dangerous areas. Roads should be widened, and visibility should be enhanced. Safe areas for pedestrians and bicycles need to be set out and monitored regularly.

Bus safety is paramount in all discussions. Schoolchildren taking the bus must be protected from vehicle collisions and pedestrian injuries. If there is a particular problem with school bus safety, this problem needs to be addressed as quickly and efficiently as possible. BusPatrol is one of the organizations that can help municipalities discover how to reduce bus accidents in their communities.

Vision Zero Network and Safety

Vision Zero is at the forefront of protecting drivers, pedestrians, and bicyclists from serious traffic accidents. Using a multi-pronged approach, Vision Zero helps municipalities and states create safer traffic plans. Vision Zero makes full use of the data provided to them, analyzing where the worst problems are likely to occur.

BusPatrol encourages everyone who is concerned with traffic safety to look into the Vision Zero philosophy and adopt it for their city or town.

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Adrian Rubin

Adrian Rubin is a freelancer, creative arts director for various marketing and advertising companies in the New York area. Adrian Rubin specializes in making memorable campaigns. You can learn more about his services here:
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