Agam Berry is a digital marketing expert who has worked in the industry since graduating from Punjab University in 2010. After seeing this recent press release we knew he’d be a perfect business leader to connect with.
His latest project is a digitally-native e-commerce firm called Quantified Commerce that harnesses the power of vertical integration to reduce costs without compromising quality or selection. We recently sat down with Agam to discuss his career and marketing expertise.
- What Attracted You To The Internet Marketing Industry?
My first big break in the business world came when I used analytics to help clients sell unsold digital ad inventory, helping them increase their revenues. I never intended to go into this business specifically, but I was quickly recognized as a leader in it and never looked back.
That said, I don’t regret going into this business for a second. I love how it’s constantly changing, making every day a brand new experience. It’s also allowed me to meet some amazing people, some of whom are now my partners with Quantified Commerce.
Finally, marketing allows me to put my analytical mind to good use. I love drilling into the why of something that is occurring, and why a given marketing campaign succeeds or fails scratches that itch.
- Would You Describe Yourself As An Entrepreneur?
Definitely. I’ve worked for myself since I’ve graduated. My latest project, Quantified Commerce, is an e-commerce firm that brings creatives and numbers guys under one roof to be a “one-stop shop” for ecommerce digital marketing needs. We also have a media buying team that allows us to keep up in our fast-paced industry.
I also do some consulting work that gives me exposure to entrepreneurs, and they periodically inspire me to want to start all over again.
- If You Had The Chance To Travel Anywhere In The World, Where Would You Go?
I’ve been fortunate enough to travel extensively in my lifetime, so I’m not sure that any location in particular calls to me. Quantified Commerce is really concentrating on the Indian market right now, so I might go there just to see how our plans are coming together.
I have an Indian background, but we’re focusing on India because it is one of the largest emerging markets in the world. The internet is becoming more widespread just as women are gaining more purchasing power, so it’s really an exciting business climate there right now.
- Do You Read For Pleasure? What’s Your Favorite Business Book?
An entrepreneur should always be learning, so I try to read whenever I get the chance. I try to be varied in what I research, but it tends to have something to do with numbers. For example, I spent a lot of 2017 researching cryptocurrencies on every platform from YouTube to Twitter.
My favorite business book is Third Circle Theory by Pejman Ghadimi. It outlines how to establish a corporate culture that promotes new ideas, making it an essential read for anybody in a creative or technology-driven field.
- Which Business Leaders Do You Admire Most?
I’m inspired by nearly anyone who takes an idea and turns nothing into something, a trait that a lot of business leaders share. Steve Jobs feels like an obvious pick, but his company revolutionized the world we live in in several ways. I think that’s what every entrepreneur strives for.
If you’re interested in learning more about Agam, you can follow him on Twitter – he’s easy to find! He also maintains a personal blog, Agam-Berry.com.