7 Ways to Optimize Sales on Cloud Marketplaces

Many companies have found that selling products and services on cloud marketplaces have enhanced their bottom line. Other companies may be confused about how cloud marketplaces work and what important steps they should take to optimize sales.

Public cloud marketplaces provide a business model where companies can evaluate a range of options to solve almost any issue. Many marketplaces accommodate multiple vendors, meaning that businesses have a one-stop-shop for their software needs.

What is Cloud Computing?

Cloud computing describes the use of software and hardware delivered via the Internet. The term comes from a graphic representation of the complex infrastructure enabling the work of remote services.

In the past, software developers primarily sold their products to be used on stand-alone machines or users’ servers. Today, many developers are turning toward the cloud to update their business model.

Cloud computing is growing rapidly. According to Forbes, the cloud market will reach a high of $411 billion in the next year.

If your company needs to buy or sell on Google Cloud Marketplace, there are specific ways in which they can optimize their sales. This article will explain the seven best ways to get the most out of cloud marketplaces.

1. Understanding Google Cloud Marketplace

Google Cloud Marketplace is a useful service that lets companies buy and sell functional software packages. Even if you do not know how to use Compute Engine or Cloud Storage, you can start up your software package without manually configuring the software. Deploying software can happen quickly and is easy to scale up as more features are added.

Companies that want to sell on Google Cloud Marketplace need to be approved as partners. These companies are vetted to ensure that they are putting out a quality product.

A few of the categories of software that are most common on Google Cloud Marketplace are artificial intelligence and machine learning, data analytics, databases, storage, and networking. Customers can choose the right suite of programs to get the results they want.

2. Offering a Broad Range of Apps

One of the best aspects of public cloud marketplaces is their open nature. Customers are able to complete a large chunk of the sales process without having to contact a sales representative. Today’s buyers want to research their own purchases. Software brands are responding by supporting this style of buying. Your company should make the most of these accommodations.

Customers should access app descriptions, data, and features before they buy. They can browse user reviews and use comparison tools. Most marketplaces also have educational resources on what you should look for when buying apps.

3. Eliminating Waste

Customizing their cloud computing solution will help your customers avoid wasting money. In the past, most software companies sold their products in large bundles, and customers could not break these down easily. Cloud software allows customers to pick and choose exactly what they want from a huge menu.

4. Saving Time and Money

Buying from a cloud marketplace allows your customers to save time and money. Organizations are pursuing these strategies because of the special characteristics of cloud marketplaces. These marketplaces include such advantages as agility, cost benefits, scalability, business growth, and innovation.

IT leaders understand that they will save time when purchasing a product through a marketplace rather than as a stand-alone model. The model promoted by cloud marketplaces leads to easier customer onboarding. Self-service support is available for making purchases, comparing apps, managing users, and consolidating bills.

5. Providing Useful Assistance to Customers

While the cloud marketplace is designed to be user-friendly, many companies may also need more hand-holding during the process. These marketplaces offer assisted sales resources like sales consultants and educational materials that will help your company select the software you need.

6. Optimizing Data Usage

Cloud-based analytics systems are able to provide unique insights into customer data. This is one of the biggest advantages of using a cloud marketplace. Data analysis can happen anywhere, and the knowledge gained can be used immediately. This is especially helpful in today’s work-at-home environment brought on by the COVID-19 pandemic.

7. Promoting Data Security

Before a company buys your software through the cloud, they need to be reassured that your security is second to none. Data breaches can devastate a company’s fortunes and customer loyalty. The cloud offers advanced security features when compared with stand-alone software programs. Data is centrally protected and access to sensitive information is tightened.

Using the Cloud to Succeed

Cloud computing solutions can provide an excellent opportunity for software companies to sell their products. Using these principles, it is possible to increase sales and provide a popular software package to customers around the world. Cloud computing platforms like Google Cloud Marketplace are tailor-made for today’s software industry.  

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Adrian Rubin

Adrian Rubin is a freelancer, creative arts director for various marketing and advertising companies in the New York area. Adrian Rubin specializes in making memorable campaigns. You can learn more about his services here:
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