A while back, I was shopping at a popular health food store, browsing their selection of locally made beverages. I was looking for something new, and I eventually stumbled across a unique-looking beverage inside of a mason jar. Although it looked rather delicious, I was a little apprehensive about buying it. Simply put, the product lacked a sufficient label. The label on the bottle didn’t have any information outside of the company’s name. Although I wanted to give it a try, I didn’t feel comfortable ingesting something that was a total mystery.
If you are thinking about launching a physical product in the future, or if you are lucky enough to already have a product inside of stores, please don’t take that for granted! Having a compelling label gives you the opportunity to make the best first impression and captivate your customers attention and their wallets.
So What Should Be on Your Label?
Below, are 8 Things That Your Product Label MUST Have to Compete Competitively and Win More Customers
1. Your Logo
Your logo or brand name should be prominently placed on the front of the label. Most logos are top centered, but you can do something different if you’d like. For tips on how to create a great logo, Click Here.
2. The Name of Your Specific Product
In many cases, this will be different than your logo. It can be a practical or unique name for what’s inside of your package. This is also displayed prominently on the front of the label, typically beneath the logo.
3. Your Ingredients or Materials (If Applicable)
If you are selling food, beverages, beauty products, supplements, or anything like that this is a MUST. Listing your ingredients allows you to build trust with customers. This is usually placed on the side or back panel of your label. Similarly, if you are selling clothes or a fabric item, you may want to have a tag that lists the materials used.
4. Where Your Product Was Manufactured
This includes your company’s contact information (Name, Address, Web, etc.). Generally, this statement begins with: “Distributed By…”, “Manufactured For…”, or something of that nature. This statement is usually discretely placed on the side or back of the label (with much smaller font).
5. Allergen Warning (If Applicable)
Allergen Warnings are very important. Allergens are ingredients that may cause possible allergic reactions for some people. A few examples include, but are not limited to: nuts, soy, wheat/gluten, dairy, etc.
6. The Product’s Weight
How much does your product weigh? You can get a small scale from your local office supply store and find out. Customer’s want to know how much of your wonderful concoction they’re getting. So, do share.
7. Expiration or “Sell-By” Date (If Applicable)
If you are selling a food or beverage item, include an expiration date to give potential buyers more confidence in your product. Read How is a Food Expiration Date Determined to learn more.
8. A Brief Story About Your Product or Brand (Optional, But Worthwhile to Have)
This is your pitch. Have you ever picked up a product and read an enchanted story about how it was made from the finest ingredients from a remote village? These kinds of stories help to sell your product. If you run a family business, tell your story. Similarly, if your brand was recently launched, talk about what makes it so unique and special.
I hope these tips provide you with a good starting place for your next product label. If you have any suggestions to add, please share them in the comment section.