Being visible online may be one of the biggest challenges that new startup business owners face. If you have recently launched your company, there are very essential steps that you will need to take to help improve your SEO (Search Engine Optimization) in the vast ocean that is the world wide web. This could mean the difference between your website being visible at the top of a search engine results page (SERP) on a search engine like Google, or not being seen at all. This will definitely take strategy and persistence. Here are our top 5 SEO tips to boost your startup’s online visibility.
1. Make Sure Your Company Has a Mobile Friendly Website
As technology has evolved, many people now browse their phones and tablets to search the internet. If someone is looking for products and services, there’s a good chance that they might be using a mobile device. Search engines are aware of this and that plays a great role in helping your business have better visibility online.
2. Start a Blog
Adding a blog can help bring more traffic to your website. While this may be an additional task, creating fresh content can attract more readers and help increase the traffic to your website. Start with content that is relevant to your products and services to help better sell your brand. Customers will appreciate the added knowledge and search engines will have a great reason to pick up your site!
3. Switch from HTTP to HTTPS
Security is extremely important and can affect how prominent your website appears in online searches. Hypertext Transfer Protocol Secure (HTTPS) allows for the encryption of fetching of data. This is done by installing an SSL certificate. If you don’t already have an SSL certificate, now might be the time to get one. This will allow you to make the switch from http to https, which shows that your site can be trusted. This gives your website secure encryption that helps to guard your visitors’ information to make sure that it remains safe.
4. Use Keywords
Using keywords will signal to search engines what your content is all about. Keywords are words that can be crawled by search engines so that your content can easily by indexed and found by readers who are looking for it. When creating content be mindful of your topic and keep your keywords in use.
5. Get Quality Backlinks
Backlinks are links on other sites that point back to your website. They help increase your authority and show search engines that you are a topic of conversation. In the marketing arena, this strategy is known as link building. Having quality backlinks signals to search engines that your business is an expert of sorts in your industry, which is another awesome way to heighten your online visibility.