Today, SeQuel Response announced that it has hired Jacqueline Johnson-Leister as the new Director of Marketing. The direct mail and digital marketing company has made this move in order to help increase brand recognition on a national scale.
Johnson-Leister is an innovative leader and brings with her over 10 years of marketing experience in a variety of areas. Some of the past industries that she has provided her skill set in include, the tech industry, textiles field, and television market. Her background focus includes the ability to effectively lead teams and promote overall company growth.
SeQuel Response was founded in 2010 by co-founders Jay Carroll (COO) and Tom Rothstein (President). It is one of the nation’s leading direct mail and marketing agencies. The company is currently head quartered in Eden Prairie, MN and has a second branch in Madison, Wisconsin. Over the past 5 years, they have been honored as one of Inc. Magazine’s 5000 list recipients, celebrating it as one of the USA’s fastest growing private companies.
One of the key highlights of the brand’s success is the ability to focus on multiple channels of customer acquisition. In addition to direct mail, SeQuel Response also provides a variety of solutions for organic and paid searches, PPC campaigns, social media marketing, CRM strategies and more.