StrategyTech

Robotics Success: Bentsur Joseph on How A2Z Advanced Solutions, LTD is Leading the Way in Electronic Technology

3 minute read

I recently had the opportunity to speak with Bentsur Joseph, he is the founder and CEO of A2Z Advanced Solutions, LTD. His innovative robotic technology positively impacts the world, by efficiently helping to save the lives of others. Read our interview below, to learn more about his success.

1. Please tell us about yourself.

My name is Bentsur Joseph, I am the founder and CEO of A2Z Advanced Solutions, LTD. We are one of Israel’s premier innovation and technology companies for engineering electronics and robotic solutions.

Our company has developed and serviced unmanned robotic technology for the Israeli Government for the past 30 years. Our product’s aim is to reduce risk and maximize efficiency for the most difficult tasks.

2. Where are you located?

We serve a global market. However, our primary headquarters are based in Yavne, Israel.

3. What inspired you to start your company?

I started A2Z Advanced Solutions, LTD because I like to invent things. I also like the idea of creating solutions. With those two entities together, you get many of the products and services that we offer at A2Z.

4. What are some problems that your business solves?

We solve a variety of complex problems with our innovative robots. For example, we have a “Fire Fighting” Unmanned Robot (FFR-1). It is a remote controlled robot that can diffuse fires. It was meticulously built to withstand the highest temperatures, which means that it can put out fires in places where people can’t go. This is a lifesaver that solves the common problem of fires, especially in places like chemical plants, electrical facilities, etc. We also have a robot that can diffuse bombs; this is a more niche product that helps protect military personnel by reducing the risk of injury.

5. How do you define success?

To me, success is ultimately freedom. Being able to live your life and your dreams on your own terms is the epitome of success.  A lot of entrepreneurs get bogged down with running the day-to-day operations of their businesses and forget how to truly live. I believe that doing things that make you happy like: traveling when you want and spending time with loved ones, is the true definition of success.

6. With such a busy schedule, how do you ensure that both your long term and short-term goals are met?

In my humble opinion, I think that planning is key.  Before bed every night, I like to take a few moments to reflect upon the tasks and responsibilities that I have to complete the next day.  I write them all down and review them each morning when I wake up. This serves a reminder on what I need to focus on and it helps me stay the course.

7. What are your future goals?

With A2Z Advanced Solutions, LTD, we plan to branch out to widen our client base in the future. We’d like to develop additional consumer products, and explore the automotive industry more. With technology at our fingertips, we ‘d like to be the leader in military-grade robots in a variety of industries.

8. Any upcoming news?

We have recently began the necessary steps to take the company public in Canada. We’ve brought on legal counsel, to help advise us and to assist with making the process as seamless as possible. Although we are in the early stages, we are excited about this new journey. This is an integral move in securing investor relationships; we look forward to growing our brand in the future.

9. What is one piece of expert advice you have for tech startups?

Try to step outside of yourself and your comfort zone to view your business how others may view it. A non-biased look at your brand can help you gain perspective to grow and improve your offerings to better serve your customers.

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