I recently had the opportunity to have a wonderful chat with the founder and owner of Nooch Media, Mark Marinaccio. Check out our behind the scenes Q and A about his success in the television industry.
1. Q: Can you tell us about yourself and your company, Nooch Media (www.noochmedia.com)?
A: I am an Executive Producer, Showrunner and show creator of over 150 hours of prime time, unscripted, alternative and reality television shows.
I founded Nooch Media as a way to further develop new ideas and shows, explore the future of content delivery and offer services to major networks, production companies and individuals who need production, development or consulting services.
- Q: How did you get started in the television industry?
A: I grew up a child of the 1980’s and I loved television and movies. I spent a lot of time engaged in stories and knew early on that I had a knack and drive for storytelling.
As a creative mind with an entrepreneur’s drive I tackled the idea of storytelling as my path in life but needed to make a business out of it as well.
At the age of 23 I went back to school for a fine arts degree in Film and then promptly moved to Los Angeles from Philadelphia where I began offering editing and graphics services. Soon after that the reality tv boom hit and I found myself deeply engulfed in working in production on many shows then rising to the top position of Showrunner on some amazing prime time cable shows.
From there I took a job as an executive at the Discovery Channel. Following my departure I began selling shows of my own, the first, “Cursed”, going straight to air as five, one-hour episodes.
- Q: How do know when you have a hit idea on your hands? Are there any telltale signs?
A: The biggest sign that you might have a hit is what we call, “heat”. If there are multiple buyers bidding for the show or production companies clamoring to get their hands on it then you might have something special. But that’s early in the process. Really, you know more when you are producing it and the people giving notes are in awe. When those around you can’t turn away and are leaning forward in their seats, waiting to see what happens next, then it’s a good sign.
- Q: What is the most challenging production that you’ve ever worked on? Why?
A: I recently was the Executive Producer and Showrunner for 35 episodes of a show called, Sex Sent Me to the E.R. for TLC . That show was a lot of fun but we have a very large staff and crew that I had to manage as well as a tough delivery schedule. The sheer volume of stories, edits and delivery made it one of the most challenging shows I’ve ever produced.
Early on in my career I was the production coordinator of the FOX reality show, My Big Fat Obnoxious Boss and at that position I worked 15 hour days from start to finish without very little down time. That was the hardest thing I’ve ever done.
- Q: Your background is very eclectic. What was your favorite project and why?
A: My favorite projects are my own, the ones that I’ve created, brought to networks and produced. I am in currently producing a pilot of a show that I created that is totally comedic and hilarious and for me the shows that don’t take themselves too seriously are the most fun but the shows that set out to accomplish something of value are the most rewarding.
- Q: If you don’t mind us asking, how do you get funding to produce pilots?
A: In the unscripted or reality world you pitch the project to a network and they commission it meaning that they provide the budget, with oversight, to produce the project.
- Q: Many independent filmmakers are turning to Youtube and Vimeo to showcase their pilots. Is this new trend something that is recognized by television execs? If not, what’s the best way they should go about getting noticed?
A: Everyone is clamoring to understand digital and the implications that it has on television. It’s a new frontier just like reality once was. It’s so important that I’ve started a podcast, Story Happens, which is dedicated to understanding how digital is going to affect our business and us.
One of the popular models in filmmaking right now is to have youtube stars appear in sub-million dollar features and then to promote it to their fans. Once filming is wrapped it’s rushed into edit and released to an already established audience for around $7 per download.
Really though it’s new, it’s fresh. If you want to get noticed, appeal to millennials. Use social media, engage an audience and listen to what they do and don’t want. Regardless of what your project is, there IS an audience for it. Find them.
This is a guest post that is a part of our new interview web series. Featured Entrepreneurs are interviewed and talk about their experiences, journey to success, and overcoming challenges.