In this interview, I had the wonderful opportunity to talk with Fernanda Bertrand. She is a creatively brilliant, interior design artist who is currently based in Edmonds, WA. Fernanda prides herself in working closely with each of her clients to collaborate her minimal and modern style with their personal flair. Read our interview to learn more about her amazing journey to success.
1. Hi! Please introduce yourself and your company to our readers.
Hi! I am originally from Rio De Janeiro, Brazil. I moved to Los Angeles in 2002 where I received my degree in interior design. As a newlywed, I followed my husband to the Pacific Northwest and fell in love with the culture and beautiful outdoors. I now live in Edmonds, WA, where we raise our two young children. When I’m not working, I love to spend intentional and quality time with my family and friends.
My business was established in 2013, with the clear vision of using interior design as a medium to enhance people’s lives in a profound way. I’ve been so fortunate to work with the most amazing clients who really trusted me to get to know them and redesign their spaces.
- When did you first know that you wanted to become an interior designer? What was that moment like?
As cliché as it sounds I’ve ALWAYS known I wanted to be an interior designer. As a small child I would spend countless hours going through my mother’s Architectural Digest magazines and sketching floor plans. Every time I would step foot into someone’s house, I would think in my head how to place the furniture differently. After high school, I went through my interior design program, which was a no brainer!
- Your before and after pictures are amazing! What is your creative process like from start to finish?
The creative process starts by getting to know my clients. I work closely with them to incorporate their styles with elements that will add a sense of comfort to their spaces. Throughout the process, I offer guidance and together we create a complete top-to-bottom design that reflects their personalities. I merge beauty and function into something that is maintainable.
- Is there anything in particular that inspires you when you create a design?
My clients’ unique personalities and the blending of our creativity together inspire me. I make it a point to get to know the people I work with on a deeper level and truly understand their aesthetics. Something as small as a favorite piece of jewelry, or a vacation spot can serve as a great source of inspiration. I look into why that particular piece or place brings them joy or how it makes them feel and why. This gives me a better understanding of how to accommodate that into the overall design.
- What are the most challenging parts about what you do?
The most challenging parts of my job are the various things that are out of my control. Such as when an item comes damaged or something takes twice as long as predicted during construction. This can be terrible when dealing with a tight schedule or when things need to be installed in a specific order.
- How do you rise to overcome those challenges?
I overcome every challenge in my life by following the wise words of Jim Rohn “Don’t wish for less challenge wish for more wisdom”. When something goes wrong, I focus on creating a solution rather than focusing on the problem. I work closely with contractors and subcontractors to avoid any miscommunication and in case there’s an issue I’m able to tackle it firsthand.
- As a woman entrepreneur, do you have any tips for other women entrepreneurs?
It’s okay to ask for help! I believe that as women we have this preconceived notion that we have to be everything for everyone 100% of the time and that is just not possible. I have a team of people behind me to help. From the amazing young lady who watches my kids when I’m working, to my virtual assistant on the other side of the world who is able to put in hours of work when I’m asleep.
- Future goals?
I have so many future goals, but I’ll tell you what the ultimate end goal is: I want to serve as an inspiration to other women and empower them to have it all! You can have a successful business, family, spiritual and healthy life without neglecting yourself.