StrategyTech Founder on The Biggest Mistake That Job Seekers Make

3 minute read

For those who may be in the market for a new job or promotion, the perfect resume could be just the thing to help you get noticed. I recently had the opportunity to talk with Keven Palmissano, founder of Read our interview as he shares the importance of a compelling resume, and the biggest mistake job seekers make.


Q: Can you provide our readers with a brief description of your business and what services you provide?

A: At Get Noticed Resumes, our human resource experts collaborate with you to give your future employers the perfect snapshot of who you are. We leverage years of perspective and experience and tailor our expertise to your job search.

In addition to our resume writing tips, we guide and council our clients on how to close the deal when it comes to interview time. At Get Noticed Resumes, our goal is a well-rounded candidate – we’re not just a resume factory.

I, Keven Palmissano, founded this company in 1999 and we now have clients in 13 different states in occupations including retail, college professors, lawyers and teachers.

The model of collaboration, with significant client contribution, enables us to create a better product while maintaining our fees to about 30% of our competitors.


Founder of
Keven Palmissano, Founder of
  1. Q: What inspired you to start

A: I was in my late twenties and my friends were complaining they couldn’t get responses from their resumes. This was also during a time when the executives I was providing Human Resources guidance to expressed frustrations on not finding good candidates.

There was absolutely a disconnect in how my friends were presenting themselves on paper and what leaders were looking for. It wasn’t that the skills weren’t there; it was that employers were unable to find them.

I believe it is the mission of Get Noticed Resumes to connect candidates to employers where they can be the most useful.


  1. Q: In your opinion, is it important for job seekers to maintain active profiles on business-oriented social media networks? Why or why not?

A: There is no doubt social medial sites, such as LinkedIn, have an impact on today’s recruitment, yet I believe job seekers spend their time focusing on the wrong aspects.  Often, my clients have spent hours designing their profile content.  While this is fine, I encourage them to spend time reviewing their connections.  We all know past employers can only provide limited information about employees.  Individuals we are connected to on LinkedIn or Facebook can typically say whatever they want without being discovered as the source.  It is easy to see how this could make or break a career.  Job seekers should treat all their connections as potential references.  It is critical you evaluate the relationship you have with each connection to ensure they are your advocates.


  1. Q: Get Noticed now offers seminars and classes to groups and organizations.  Can you tell us more about this initiative and the reception you’ve received?

A: This program is to allow outplacing organizations, churches or community groups an opportunity to provide a resource in a classroom setting where anyone can learn for themselves how to land the next great career.


  1. Q: When many people think of resume writing services, they often think of recent graduates, or those entering the workforce for the first time.  Can folks who are seeking a promotion or career change benefit from your offerings?

A: Actually, we find those employees who have been in the job market a few years have the most to gain from working with Get Noticed Resumes. These are the clients who have worked hard to develop marketable skills. The problem is: the skills that make someone a great teacher/accountant/computer programmer are not always the same skills needed to successfully present themselves on paper. This is where we come in. Through a process of probing questions and sage advice, the client gains this new valuable skill.


  1. Q: You’ve had a pretty prestigious career as an HR professional, what common mistakes have you witnessed candidates make on their resumes?  How can they avoid them?

A: The biggest mistake we see is the job seeker assumes everyone will understand exactly what they are talking about. With most large to medium companies, the first person to read the resume will not be a subject matter expert in your field. The initial screener will most likely be someone on the HR team, which may have several different positions they are sourcing candidates for.

A few years ago, I had a recruiter working for me and one of the hiring managers asked her to find candidates with Sequel programming experience. The recruiter placed her advertisements in all of the usual locations and she was flooded with resumes. To her frustration, none of them seemed to have the critical Sequel background she was looking for. Apparently the acronym for Sequel is SQL. She didn’t discover this until one savvy candidate took the time to write “Sequel (SQL)” on their resumes. This recruiter estimates she rejected about two dozen candidates prior to finding the acronym.

While someone can make the argument that the recruiter should have known something so basic, do you really want to risk your chances on what the recruiter should know?

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Jan Hines

A startup nerd and compulsive writer, Jan provides streamline information on the hottest trends and news.

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