Marketing & AdvertisingStrategy

What are the benefits of a White Label solution? – Interview with Michal Stodolski, Community and Partnership Manager in Intermedia Creator.

To own a business and launch a service or product isn’t as easy as it sounds. It involves a number of things like expertise, team, planning, strategies, time and money. If you are willing to launch a product or service but doesn’t want the trouble to set up one, White Label Service is the solution.

What is White Label?

A white label is a service or product developed and supported by a company under the brand name of another company. Let’s understand this with an example. Suppose you want to provide Website Design Services under your brand name but you don’t want the trouble of actually doing for your clients. On the other way, there is a company, let’s call it XYZ Ltd, who will take the responsibility of doing web design for your clients and brand it under your name. Thus you can hire XYZ Ltd., all the work will be done by XYZ Ltd. and your brand gets all the credit.

Isn’t it simple and amazing?

So what are some benefits of White Label Services?

In while label, as you don’t have to develop the product or do the service thus, you won’t need any resource or staff to actually implement your client’s requirements. Your white label company will hire resource or manpower for development of your product. You need not bother about the expertise or infrastructure either. Thus you save a lot of money needed for resources.

Since you are not the one who is working on your service or product, you need not think about its planning, strategies, and blunders. The question ‘How to do this?’ doesn’t fall in your bucket. Also, you’ll not fall prey to silly errors and wrong development strategies due to lack of experience. These concerns will be eliminated by the company who is working for you.

That is great, it saves time for marketing…

Time is crucial in business. In while label, as you don’t have to implement the product, you save a lot of time which can be utilized in planning your marketing strategy. How to launch a product in the market and how to face the competition are some major factors that need to be worked seriously. Since you don’t have to worry about product development or service execution, you save time to think and plan your marketing stratagem.

Thus, we gave you 5 good reasons why you should go for a white label service rather than building your own business. White labelling will not only save you money but also time.


What are the most widely used white label services?

Some of the more widely used white label services relevant to agencies include:

  • Search Engine Optimization
  • Email Marketing
  • Market Research
  • Social Media Management
  • Content Development
  • Web Design
  • E-Commerce Management
  • Sales Support
  • Pay-Per-Click Management
  • Conversion Rate Optimization
  • Reporting Dashboards
  • Online Ad Development
  • Reputation Management
  • Customer Loyalty Programs

Over time white label services have expanded into many aspects of business that some business owners may not realize. White labelling services like these are now fairly common:

  • Legal
  • Payroll
  • Accounting
  • Human Resource Guidance
  • Inventory Control
  • Help Desk/Support

Does white labelling allow small businesses to compete with larger businesses?

Traditionally small business can have difficultly competing with larger businesses within their industry. They simply don’t have the man power to be able to offer all the service offerings that larger companies can.  White labelling can level the playing field in this regard.   

White labelling allows for better growth opportunities for your business without having to commit to lengthy investments of both time and capital.

If you are currently looking for a reliable white label solution in the website design area, feel free to visit and get yourself acquainted with our offer for resellers.

Thank you for a chat.

Thank you for having me. My pleasure.

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Jan Hines

A startup nerd and compulsive writer, Jan provides streamline information on the hottest trends and news.

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