Social media expert, August Erickson gives us the inside scoop about his marketing services. Read our interview to discover more about his amazing journey.
Q: Can you provide us with a brief overview about yourself and your business?
A: I’m August Erickson and I’m currently a junior marketing major at James Madison University in Harrisonburg, VA. I’m a freelance social media strategist, meaning I help clothing lines, musicians, and various startups build an online presence via social media.
Q: About how many accounts do you currently manage? What is that experience like from day-to-day?
A: I currently manage 8 company’s social media outlets. A typical day for me consists of business calls to various clients to update them on the work I’ve been doing. What I’m doing is growing their social media outlets, specifically Twitter and Instagram, through a ‘flushing’ process. This process consists of me follow large amounts of target audience users and then 48 hours later going back through and unfollowing everyone who hasn’t followed back, over time this builds a large audience for these companies to broadcast to.
Q: What are some of the biggest obstacles that you face in your industry? How have you adapted to face these obstacles?
A: The biggest obstacles I face are the constantly changing rules of social media. Social media platforms change their policies, such as how many users you can follow an hour, very often and this can make it difficult to meet promised quotas. In order to adapt to these changing policies I have to always be aware of what’s happening in the world of social media and make sure I stay up to date with all policy/platform changes.
Q: Twitter, Facebook, Instagram, Youtube, etc., do small business owners really need ALL of those accounts? What’s your take on that?
A: To keep it simple, no. Small businesses need to be make sure they’re using their social media outlets as effectively as possible. Content (to post) should be naturally abundant, for example, it would be wasteful for a company to spend resources CREATING content just to fill a social media platform.
Q: How can our readers follow you and learn more your services?
A: Feel free to email me at firstname.lastname@example.org