Many small and large-sized businesses have been using “curbside pickup” during the past month due to COVID-19 scares. If you don’t know, curbside pickup is a method of providing your goods or services via having customers pull their car up to the “curb” or parking lot and then requesting that an employee from the business come out and deliver goods straight to the client’s car. While in theory, this sounds like a great idea, many businesses have suffered and seen a huge drop in sales because they did not effectively implement this specialized service. Here are 4 reasons why curbside pickup failed.
1. Too Many Products to Choose From
If your menu or product list is overwhelmingly vast, curbside pickup may be confusing to customers. Especially, if they’d rather just walk in themselves and grab the items that they need/ want. Having a simplified list of your product line is an easy solution to this problem.
2. No Efficient Website to Place Orders
It’s 2020 and COVID-19 definitely exposed that many small businesses still don’t have basic websites for their customers to place orders through. It’s extremely easy to set up a Shopify store to direct your customers to, so that you can capture more potential sales. Having a simple e-commerce site is essential to making sure your customers know what you have in stock so that they can continue to shop with you no matter how crazy the world gets.
3. Confusing Signage on the Store Front
One of the biggest issues I’ve seen was confusing signage on storefronts. Some stores were open to the public but their signage was confusing because it told customers to “call this number” or “order online”. If a store accepts both walk-in customers AND curbside delivery, this information should be disclosed clearly through signage. It’s very confusing to customers who want to shop and are ready to spend money to have to take unnecessary steps if your business is in fact, actually open. Using clear language like “We are Open, Come in!”, “Curbside Only”, “Pickup Only”, etc. will put you on the right track to getting the word out that your business is ready for sales.
4. Conflicting Hours of Operation on Social Media
Making sure your hours of operation are updated during this time is one of the most important things that you can do as a business owner. If you close early, let people know. If you aren’t open at all, let people know. If nothing has changed and your hours are the same… let people know. No matter what, keep customers updated with what’s going on with your store by updating your information across all websites and social media platforms.