Tana Ava Taylor and Rose Hamilton are the brains behind the Tana & Rose Photography brand which has been growing in Los Angeles over the last few years as the brand has achieved a great level of success. A Mom and adoptee, Tana Ava Taylor has spent the last few years looking for ways to combine her passion for photography with her own story of being adopted an infant. Recently Tana Taylor adoption shoots have become one of the most successful packages offered by the brand as the two creative forces behind the brand look for ways of making an impact on the lives of their clients.
The Ava Taylor adoption packages belie the skill and focus of the business mind of the founder of the brand which has seen her build an impressive company. Tana Ava Taylor has since become one of the leading portrait photographers in Los Angeles for her fun style which is beloved of her clients. Not a businesswoman to be underestimated, Taylor is building a brand with an eye on expansion into wider areas of California and beyond in the coming years.
How did you get started with photography?
I have always had a passion for photography and spent half my life with a camera by my side. While a student, I studied the basics of photography at high school and college before taking some more advanced classes after starting my own family. My business partner, Rose Hamilton and I both set about gaining as much experience as possible before we started our company a few short years ago.
What attracted you to the photography industry?
As I said, I had always had a passion for photography and wanted some form of the creative outlet when I became a Mom. Photography just grew after I started taking pictures of my own family and those of my friends when my children were small. The Tana & Rose Photography brand just grew organically until we were in need of studio space to keep up with demand.
Was it a difficult choice to start your own business?
We were completing so many projects for friends and family members it seemed like an ideal way of starting our own business. When we finally set out and established Tana & Rose Photography the realization of the problems we would soon face set in. It was a daunting moment when we started talking about numbers regarding the cost of establishing our company, but it was also one of the most exciting times of my life.
How do you handle the stress of running your own business?
That was one part of being an entrepreneur I was not ready for. Stress is a killer and often sneaks up on you when you are first establishing a business. Having a business partner who knows exactly where the business is at all the time is a great way of reducing stress as I do believe in the adage, a problem shared is a problem halved. At the times of deepest stress, I try to meditate on the problems I am facing and spend time with my family to remind me of the important things in life.
How do you stay motivated?
All I have to do is look at my children, and I have all the motivation I could ever need to continue the success of Tana & Rose Photography.
Which business leaders do you admire?
I admire Sir Richard Branson because he has the skill to combine his great talent for business with a fun-loving nature. Aside from him, I do tend to look outside the business world for my heroes and have been watching a lot of soccer as a Mom of young children who are playing the sport. The skills of some of the coaches to manage the players and get the best from them every week is amazing. Arsene Wenger, the former coach of Arsenal in London, stands out to me for his grace and willingness to stick to his principles instead of chasing the latest trend.
What advice can you share with our readers?
The best piece of advice I can give to your readers is to persevere with your business even when times get tough. When you feel times are tough, you should find an outlet to make sure you can discuss concerns and lighten the load a little.
Where do you see your company in five years?
Our current business plan includes a decade-long outline of where we expect to be and where we hope to be. In five years time, we should have moved out to some new locations across California and be looking at moving into neighboring states such as Nevada and Arizona.