Arshad Madhani is a digital marketing consultant with over ten years of experience in the industry. He received his MBA from Texas A&M International University and has been helping clients reach their goals ever since. Arshad currently resides in Atlanta, GA. When not working, you can find Arshad reading, listening to a podcast, or enjoying an afternoon run. We recently had the opportunity to sit down and chat with this young, up and coming entrepreneur.
What inspired you to start your company?
I was inspired to get into marketing when I realized as a kid that basically everything in the world revolved around some sort of marketing. Whether it was watching commercials on television for a toy I wanted, or reading magazines and seeing ads for a new gadget, I knew that it was something I wanted to do. It wasn’t until I actually started creating things on my own and persuading friends and family to invest in my projects that I knew marketing was my calling.
One thing that you are most proud of?
I am very proud of my educational accomplishments. I always placed a high priority on education and while friends were out at night at the bars having cocktails, I typically had my head buried in a book, knowing that it would pay off. I have no regrets about choosing to put my education first. Without my education, I wouldn’t be where I am today. Pursuing higher education definitely taught me how to be persistent, time management skills, and discipline, all of which I use every day in my career.
One thing you’d like to achieve that you have not done yet?
There is so much I have yet to achieve in life! I definitely would love to continue to grow my business and become one of the most sought after digital marketing consultants on the globe, but even on a smaller scale, I would love to continue working in my field for years to come. I don’t foresee the digital marketing industry scaling back anytime soon, so I am hopeful that there will continue to be plenty of opportunity for me to grow personally and professionally in the digital marketing space.
How do you balance business and home life?
Since I am a consultant my work typically follows me, but that doesn’t necessarily mean I don’t have a business and home life balance. I like to turn off my phone at night or, in the least, keep it away from my bedside. I take time after work to focus on myself and my wellbeing to ensure I am the best version of myself that I can be. That often means relaxing with a podcast or book, or even just catching up on some of my favorite shows without having any type of work in front of me.
What are some of the challenges you face in your industry?
I constantly face companies wanting to take their advertising and marketing needs in-house without realizing the value a consultant adds. Many times, these people think they are saving money, but end up spending more money in the long term. Much of the additional spending is due to inefficient campaigns with very low conversion rates.
How do you overcome those challenges?
I never try to hard sell clients on my services. I often let them go the in-house route because they do realize, most times sooner rather than later, that they need more help. While I always wish the best for clients and hope that they can be successful with or without my help, it never surprises me when prospective clients reach out back out to me asking for help.
If you had to give startups or business owners any tips, what would they be?
Love what you do to the point that waking up every day never feels like work. I truly enjoy helping clients and immersing myself in the marketing space that I never feel like I am really working. I like to change up my scenery and my routines so each day feels different and exciting.