It has been 8 years since GoCardless was built. Since past 2 years, the company has been experiencing an excellent growth and now it has a great chance to be a global leader if we think about the payments through direct debit. The CEO and co-founder of GoCardless named Hiroki Takeuchi has now become a brilliant fintech expert, and he is about to join TechCrunch Disrupt in Berlin.
GoCardless has a nice self-explanatory name while several small and big companies rely on credit cards still and even sometimes, they provide cheques. GoCardless wants to create easier to switch to straight debit payments. The API of the company will let you to get started and to accept the recurring payments quickly.
The benefits are obvious. Firstly, the payments via cards were not designed for recurring subscription. If you are now running a subscription business with a payment via card, you will like leaving the money on table. Secondly, the payments through this card are quite expensive because for each transaction, charge of 2.9%+30 cent is available in the US instantly. On the other hand, GoCardless costs only 1% in a single transaction. For a global company, this GoCardless can be extremely beneficiary because it is expanding slowly and the footprint supported several direct debit schemes like SEPA in Europe, ACH debit in US, Bacs direct debit in UK etc.
GoCardless doesn’t want to stop the consumer subscription because they think that direct debit payments can represent an excellent chance for B2B cases. It is much cheaper and also provides more visibility than the cheques. Months ago, they had raised $75 million Series E round with a gorgeous list of the investors which included GV, Adams Street Partners, Salesforce Ventures, Balderton Capital, Accel Partners, Passion Capital and Notion Capital.
The conference will be held on 11-12 December and if you want to listen this discussion, you can buy your ticket to the Disrupt Berlin.