Burst is the subscription dental care service with their prettier toothbrushes, and recently they have added a sleek dental floss product to their monthly kits. This Los Angeles based dental company has raised an amount of $20 million fund from the growth capital investment firm, the Volition Capital has taken a different approach to reach the consumers rather than the competitors like the Quip.
The Burst is working hand in hand with an amazing network of the dental hygienists and the dental professionals both as a channel to trade through as well as sounding board for the development of newer product. The dental health professionals of the company are part of this sales channel and the number of the professionals is more than 20,000. Burst also shares their profits with those channel partners and distributed around $3.5 million through the program. Actually it was via the network of the experts which the company had arrived at the design for the dental floss.
The COO of the Burst named Brittany Stewart said that there had been a clear gap in market for an effective as well as an affordable toothbrush, and their stronger partnership with the dental professionals had been a key to the success of the Burst. Brittany added that from the development and the testing, their products with the network, the Ambassadors of the Burst had been a part of the group every step of the path. They were proud to have a grassroots movement of the independent dental professionals who were as passionate as they were about modernizing an exhausted industry.