Marketing & Advertising

Bennet Schwartz Sydney-Based Creative Director

Bennet Schwartz is a creative director from Austin, Texas, who has spent much of his life traveling the world looking for new adventures. The latest journey of the respected creative director has taken him to Australia and the city of Sydney. Schwartz has quickly become an integral part of the creative sector of Sydney, where his growing studio is based.

The career of Bennet Schwartz Sydney-based creative director began in Austin, Texas, where he spent more than a decade living and working. Never one to stand still in his career, Schwartz began to explore different disciplines that led to his role as a cross-functional project manager. By moving forward with his career, the creative director has established himself as an expert in e-commerce, digital media, and publishing.

There is more to the life of Bennet Schwartz than just his role as a creative director. Schwartz is a sports enthusiast who divides his time between motorsports and cycling to remain fit and healthy. In the past, the Texan creative director has competed in the Red Hook Crit cycle race, during which the competitors use brakeless bicycles that result in many crashes.

How did you get involved in the creative industry?

I guess my story is the same as many other creative directors who started their careers after completing a four-year degree in an artistic discipline. I studied graphic design at college before returning to my hometown to start my career. Austin, Texas is a creative city that is home to many artists and musicians, which was my home throughout my childhood. My work as a graphic designer quickly morphed into that of a creative director in a short space of time. I found my work was changing quickly and led to me working on both the East and West Coasts.

Did you ever doubt your business idea?

I was always sure I was capable of working in a creative field from early in my life. I was artistic as a child and began working on my craft obsessively as a teenager. During my college years, I knew my artistic talent would lead me towards a career in design, but I didn’t know much about the career of a creative director. There have been tough times for me, particularly when I was setting up my studio in the U.S., but I never doubted my talent.

Did you have a mentor?

There have been too many to mention. My high school art teacher drew out my artistic talent and helped me to learn about different artists and styles. In college, different art teachers made a big impression on me as I became a rounded artist with new interests.

Do you have any regrets about your career choices?

I believe there is no time to have regrets in life. I spend my time looking forward and building a future for myself in different locations around the world. The career I have enjoyed around the world has allowed me to see some of the most interesting and inspiring places on the planet. The different disciplines I work in has allowed me to work on different projects and styles to make every day different and entertaining.

Which business leaders do you admire most?

That’s a really tough question because I admire so many people from around the world. In the art world, I love the work of Banksy for its style and the guerrilla nature of his career. In business, I have looked to the work of Reece Wabara, a former professional soccer player turned entrepreneur. His story is inspiring because he had reached the top of professional soccer in the U.K. before turning his back on the sport and establishing his fashion line. The risk-taking nature of his story inspired me to move from the U.S. to Australia.

What does the future hold for your company?

I established my career as a creative director in the U.S. before moving to Sydney to start again. In the U.S. I worked with many of the leading figures in the entertainment industry and I hope to replicate that level of success here in Australia.

What is the most important aspect of your brand?

To put it simply, the work I complete across different creative genres. I’ve spent a long time building my skills and my reputation, so I refuse to put out work I do not believe reaches the exacting standards I work to.

What motivates you?

Tough question. I find I am motivated by the competition with others and with myself. I want to be the best in everything I do, which can be exhausting and add to the pressure I feel. However, bettering myself every day leads to some of the best work I have produced.

How do you unwind?

Cycling. I love to get on my bike and head out to explore new areas of the world. Sydney has so many beautiful rides that I have spent more time than ever riding through the beautiful landscape.

Do you have any advice for our readers?

Don’t wait to change your life. I wish I would have moved to Sydney earlier in my life and already established my career here in Australia. I have learned there is no moment when you arrive at the perfect moment in life. Instead, you reach another step along the journey of your life with setbacks and moments of glory.

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Adrian Rubin

Adrian Rubin is a freelancer, creative arts director for various marketing and advertising companies in the New York area. Adrian Rubin specializes in making memorable campaigns. You can learn more about his services here:
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