Health, Fitness & Sports

Jeff Broudy, PCI HIPAA

Jeff Broudy is one of the most creative Business Leaders in the medical industry. He is pioneering the Compliance as a Service industry and targeting private medical and dental practices.  His company PCIHIPAA changes lives by removing the uncertainties surrounding HIPAA compliance and data breach protection for his clients.  However, Jeff’s business experience did not begin with PCIHIPAA.  He has created and been involved with a number of startups startups over the course of the last 30 years.

Part of Jeff’s success has been built because of his mindset of giving back and helping others.  Recently, PCIHIPAA established a $10,000 Shutdown Fund to help those in need during the government shutdown.  PCIHIPAA also contributes part of its compliance proceeds to LA Family Housing, Save a Child’s Heart, Operation Smile and Feeding America.  Jeff’s passion is helping others. He has used his businesses as a vessel to help clients who are in need. PCIHIPAA has incredibly high reviews on the Better Business Bureau (BBB). You can find PCIHIPAA BBB and see how his reviews measure up. PCIHIPAA reviews are also very high and show that many people are incredibly delighted with its services. The future is incredibly bright, and we can’t wait to see what Jeff builds next.

How did you get involved in medical industry?

I was working for Intuit in their Payment Solutions Division.  There were all these medical breaches happening along with credit card processing breaches.  My partners and I decided to start a company that focused on helping private practices with payment card industry (PCI) compliance and that quickly morphed into adding HIPAA compliance services.

Did you ever doubt your business idea?

I always loved the idea and I still do.  The more we spoke to Dentists and Doctors the more we realized they needed help.  Once you can clearly identify a pain point and it happens to be in a large addressable market, the doubt quickly subsides.  The idea was never in doubt.  But continuing to grow and stay current is always a challenge for any business.

Did you have a mentor?

Joe Kaplan was my mentor.  Unfortunately, Joe passed away last year.  Joe taught me a lot about myself and about how to scale businesses.  You can read about the Top 5 Lessons Joe taught me. Since Joe’s death, I’ve joined some business support groups and am meeting a ton of amazing people.

Do you have any regrets about your career choices?

Everyone has some regrets.  I’ve been very fortunate to have developed some amazing relationships that continue to pay off personally and professionally.  But if I had to pick one, I’d say at some points in my career I have known I was in the wrong company or business, but was too slow to move on my instincts.  Go with your gut.

Which Business Leaders do you admire most?

I just got back from Tony Robbins’ Business Mastery course.  I admire how much he really cares about people and how he’s built on his passion to create world class businesses.  Tony focuses on what he finds important.  I admire the hard work he has put in.  It’s the part of the iceberg that’s under the water that no one sees.  In business, it’s all the hard work that no one can identify with except if you’ve done it.  Tony’s done it.  I’ve seen his iceberg.  It’s huge.

What does the future hold for your company?

We are experiencing amazing growth.  I feel we are just starting to scratch the surface.  Practices don’t realize the importance of how they treat their patient data and train their employees.  We just had a client fall victim to a ransomware attack.  Their IT professional did not properly back up their data.  They had 10,000 patient records.  Our compliance program includes incident response and $500,000 in coverage to help practices deal with emergencies.  Our forensic team was able to help restore 100% of their data.  I don’t know what they would have done or how much time and money they would have spent if they did not have PCIHIPAA’s compliance program.  I know our program helps practices and can prevent real disasters.  It’s now a matter of building awareness and delivering ACE – amazing customer experiences.   The future is growing to tens of thousands of customers, if not more.  We can lead this industry.  We are building something special.  As you can tell, I am excited.

What is the most important aspect of your brand?

We have 3 pillars of success.  1) ACE 2) Teamwork and 3) Improvement.  We focus on the 3 Pillars of Success every day.  Every new employee knows what they are and how to contribute to them.  It’s all about employees and customers.  At Intuit, I learned that if employees are happy, customers will be happy.  And if employees and customers are happy, shareholders will be happy.  That is right order.  If there is too much focus on the shareholders, it’s not the right culture.

What motivates you?

The biggest motivating factor in my life is the fact that I can help as many people as I can through my means of business. I have always wanted to help people ever since I was very little. Providing goods and services that change people’s lives for the better is the best way to go about this. It has been an honor to help the people that I have worked with so far.

How do you unwind?

Exercise. Meditation. Yoga. Friends and Family.  I carve out time to exercise and workout my mind.  And I love spending time with my family and friends.  I am lucky enough to have friendships and families that go back over 30 years.  It’s amazing.  The more years that pass, the closer we all get.  I live in gratitude and am very, very lucky.

Do you have any advice for our readers?

You only live once, take advantage of it.  It’s ok to make mistakes, just don’t repeat them too often.  Learn from them.  Surround yourself with positive people.  Those that are dramatic and negative will always be that way.  You can do whatever you set your mind on.  It won’t be easy.  Nothing hard is.  But if you challenge yourself, your life will be rewarding.


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Adrian Rubin

Adrian Rubin is a freelancer, creative arts director for various marketing and advertising companies in the New York area. Adrian Rubin specializes in making memorable campaigns. You can learn more about his services here:
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