Beauty & Fashion Industry

Beauty Industry Success: Patrycja Rotithor, Founder of ChicChiq on: Ayurveda, the Cosmetics Industry and Traveling

Healthy skin is in! I recently had the wonderful chance to chat with Patrycja Rotithor, founder of ChicChiq. Her Ayurvedic cosmetics brand is putting a modern spin on an ancient tradition. Read our conversation below to learn about her amazing journey to natural success.

1. Please tell us about yourself and your company?
My name is Patrycja Rotithor and i’m the founder of ChicChiq Ayurveda Cosmetics. We are a luxury cosmetics and lifestyle brand, inspired by the 5,000-year-old Ayurveda tradition of medicine. We offer cosmetics that follow Ayurvedic principles, designed for the modern world. Our products are all-natural, cruelty-free, safe and effective with pleasant aromas.


2. What inspired you to start ChicChiq?
The first time I experienced Ayurveda and its beauty care solutions was when I moved to Hong Kong in 2011. My skin and hair had a hard time adjusting to the new environment and climate. Through my work colleagues, I discovered Ayurveda and its techniques of taking care of hair and skin by hair oiling or homemade face masks. I discovered a different, non-Western approach towards health and beauty that focuses on balancing our body, mind and soul. I was enchanted, and this is when I first wanted to create a beauty line inspired by this ancient Indian approach. Through creating ChicChiq, I want to show and teach people that in their daily life they can apply Ayurveda skin care solutions without compromising their modern lifestyle. We are proud to be a part of the Slow Beauty movement (which focuses on slowing down and stopping to cherish your body). ChicChiq offers now-age, slow beauty, back to basics natural solutions, starting with our powder face masks.

3. Chic Chiq harmoniously incorporates Ayurvedic ingredients (awesome). For anyone who may not know, please explain what Ayurveda is and why your brand focuses on encompassing ingredients from this tradition.
As we explain on our What is Ayurveda beginner’s guide, Ayurveda is a 5,000-year philosophy, originating on the Indian subcontinent. Ayurveda puts its focus into how we live, what we eat, what medicine we use and most importantly for us, what we apply to our skin. The goal is to live in harmony with our minds, bodies and surroundings.

4. What do you love most about the cosmetics industry?
I love the variety that the modern cosmetics industry gives us. Even though we mostly see major players on the mass market, smaller niche companies that give us alternative solutions for skin and hair care are growing in popularity. There are still many things to be discovered and loads of things to play with. It is a vibrant industry where everybody should be able to find whatever suits her or him the best.

5. What do you like the least about the cosmetics industry?
I don’t like that most of the big brands don’t listen to their potential customers and their products are manufactured on a massive scale without personalizing them. According to me, the biggest problem in the beauty industry is that they try to force on us “quick fix” solutions that are either ineffective or too invasive. Taking care of your skin takes time and it is an individual ritual each of us has to discover to identify what is the best for our skin. Everybody is different and we should cherish this individuality. We should accept that skincare is a process, and there are no fast solutions. When we invest our time to take care of our skin gently and give it a devoted pampering, we will enjoy effective, long term results.
Another point is that we can’t see who stands behind the brand, so we don’t feel connected. For hundreds of years they have been in charge and have been dictating what is good for “users”. Now times have changed, and beauty product consumers know what they want and what they’re looking for in a product. We should listen to them carefully and give them what they want.

6. You’ve also traveled around a lot (cool). What was one of your favorite destinations and why?
My heart will always be connected with Hong Kong, but for me and my husband Thailand is a special place. I love going back there, where life is more peaceful, people don’t rush and nature is cherished. Going to Thailand, especially outside the cities, to a small island we can slow down, relax and pamper ourselves. I love walking on the beach, enjoying the sea and applying fresh coconut oil on our bodies that we can find on every corner.

Photo Courtesy of: ChicChiq

7. Future goals (personal and professional)?

A personal goal is definitely the continuation of educating myself in Ayurvedic medicine. Ayurveda has so much to offer and there’s always something fascinating to learn. Professionally, I want to expand my knowledge of what we are doing for ChicChiq. I would like to combine both, of course, and try to pass some elements of the knowledge I have to people who could be interested in the topic. This is why I put so much focus on our blog, by trying to present Ayurveda knowledge and DIY cosmetics in a lighter, understandable way that is accessible to our modern world.

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Jan Hines

A startup nerd and compulsive writer, Jan provides streamline information on the hottest trends and news.

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