Colby Lee Burke Adrian Rubin November 15, 2018 Travel & Tourism 152 3 minute readColby Lee Burke is a professional travel writer with an eye on culture, the arts, and architecture. The highly distinguished writer has had his work published in several respectable magazines and periodicals. He was raised up in Portland, Oregon and attended the University of Oregon, where he majored in English. Immediately after graduating, Burke took up a job as a copy editor and thereafter, travel writing. He was egg on to take up travel writing by an experienced mentor who wrote travel pieces for various local and national publications. Outside the US, global travel assignments have taken him to several cities, including New York, London, Florence and Berlin. Burke’s favorite travel destinations include Hilton Head, South Carolina; Edinburgh, Scotland, and Florence, Italy. The attractions that have kept Burke coming back to Hilton Head include the Coastal Discovery Museum, the Harbor Town Lighthouse and the Atlantic Ocean beaches and golf courses. In Florence, Tuscany region of Italy, Burke has always been a big fan of the city’s Renaissance art and architecture. The busy travel itinerary has seen Burke put up at different accommodations, both inside the US and overseas. Besides travel writing, Burke is working to unveil his first novel sometime in 2019. Colby Lee Burke also enjoys hiking and kayaking. How did you get involved in the travel writing industry? I made the conscious decision to become a travel writer while in college. I began by writing articles for the college magazine before venturing out as a professional. I also received a lot of support from my mentor. Since I enjoy travel adventures, it all seemed like the perfect career. Did you ever doubt your business idea? No at all, even though uncertainty often greets new ideas. Because of the pressure to succeed, I started by setting attainable goals and focused much of my efforts on understanding my target audience. Working as a travel writer offered me a perfect opportunity to advance my writing career. Did you have a mentor? I have a mentor who serves in the media industry as a writer cum publisher. Because the creative energy needs to be continually harnessed, my mentor gave me the inspiration, support and much needed honest feedback. With the advances in technology, aspiring travel writers can now seek mentorship opportunities through self-guided writing groups and online. Do you harbor any past regrets about your career choices? There are long-held clichés about travel writing that may make you rethink your career moves, but most of these are far removed from the reality on the ground. My personal philosophy is premised on the idea that things happen for a purpose, thus there is no room or point for regrets. Which business leaders do you admire most? I greatly admire Alan Mulally and Nick Woodman for their business resilience and focus. Mulally achieved the impressive feat of turning around Ford Motors without a government bailout and bankruptcy protection. Woodman, on the other hand, made it easy for GoPro users to share videos. The versatile camera is used by millions of adventures seekers all across the world. What does the future hold for your company? I see a promising future, one that is unbounded by the traditional boundaries. I believe a prudent influencer strategy will become more crucial in the industry. The strategy goes beyond content and images to include well-considered captions and loyalty driven writing. What is the most important aspect of your brand? Branding means much more than having an impressive logo. A successful concept covers brand clarity, brand identity, and positive online presence. Clarity stands out because it helps build confidence while enhancing visual identity. To keep my blog on alive, I always check the consistency of my messages and regularly correspond with my audience. What is your motivation? Hitting the road every often also gives me the much-needed exhilaration to continue writing and venture out. The numerous compliments I get every day from my readers also fuels my passion to write. How do you unwind? When I am not feeling 100% or simply want to recoup lost energy, I usually unwind by exercising and reading wide-ranging materials from politics to business and the arts. The exercises include a pickup game of basketball and jogging. Do you have any advice for our readers? Making readers excited about what you write is critical in becoming a successful travel writer. If you desire to get the most out of your writing career, make a point to learn the art of the hook and know how well to engage readers. Hooking the readers entails many things, including using phrases that thrill the audience. To engage the readers, I advise that you dig out interesting points about your write up, seek reader’s feedback and remember to respond in kind.