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Investing in an exhibition stand can be a great way to get your business out to a new set of interested customers in a really short period of time. But in a crowded market, you’ll only get a return on your investment if you not only show up, but make sure you show off.

Make an Impression

An engaging visual display is important to make you stand out from the crowd. You want to look professional but friendly, and informative but interesting. Here’s where an investment in great sales collateral like pop up display stands will quickly pay off. These allow you to create a sleek look for your backdrops with printed materials wrapped across a simple lattice framework. This produces something like a graphic wall of your own specification. Use one with a combination of printed materials, giveaways and product samples to bring potential customers over. Once you’ve won the battle of getting your buyers’ attention, grab the chance to reinforce the big, bright and clear message your display puts out for all to see.

Vinyl Banners vs Pop up Display Stands

However, a smart exhibitor knows it’s about more than just slick presentation. How much time do you have to set up? How far away do you park? How do you get all your kit to where it is needed, and back again? How much lighting does your booth have? Most businesses have invested in cheap vinyl banners at some point, then quickly regretted it as their display wobbled and creased their way through the day. By comparison, pop up display stands are much easier to assemble and pack away, as well as being a lot lighter and considerably more stable. Choose a model that comes with its own lights and ensure your customers never need be in the dark on what you do again.

Make the Most of What You’ve Got

Big ideas need big promotion, but how much space are you actually going to have on your stand? A standard booth will be 10 by 10 feet (3.0 m × 3.0 m) and face onto an aisle where your potential customers will pass. At a busy event you will have a very short window of time to catch people’s attention. To have the best chance of success you need to make sure there is room for your promotional brochures, perhaps a selection of your finished products, and definitely an area where you can chat face-to-face with potential clients. Pop up display stands can be really helpful in getting this balance right. They are available in a variety of sizes and can both shape your space and put your brand front and centre with sleek graphics and imagery. Why not use them as a focal point to talk your customer through your sales process or explain your unique selling point?

So, if you really want to make the most of your exhibition show- make the most of pop up display stands. These simple, straight forward and affordable solutions are an opportunity to show off your big ideas with little effort, and an even smaller price.

Note: This is a guest post.

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