3 minute read

VR is one of the biggest potential game changers in technology and businesses are investing in it for a number of reasons. Trade Shows are getting the VR treatment a lot, but is it worth invest in – we take a look.


1) Use VR carefully: This new medium is certain tantalizing in its power to attract and impress prospective clients or consumers. The right immersive experience can make for an indelible memory that helps folks establish personal connections with your brand. You can even use such engagement in measurable ways to optimize your content. However, despite such qualities, VR isn’t actually a great way to convert leads. So, be sure your VR use is done in conjunction with alternative tactics that let you follow through following your guest engagement.


2) Pick the appropriate technology: At the time of writing, the creation of a VR experience required a bit of technical skill. Like with any other technology, trade-offs happen. Here’s a handful of things to consider:


a: Lack of durability: Most VR headsets are created with the intention of only having one user. Either buy replacements and backups, or choose technology that’s going to stand up to recurring use.


b: Logistics: Virtual reality does require some explanation. A bit of fitting is also necessary, although room-scale VR will need even more. Factor in how many guests are likely or that you’d like to have prior to committing to a particular solution.


3) Follow VR best practices: VR’s potential power to immerse an audience is not to be underestimated. Have respect for your audience. Failing to do this might mean situations where they get uncomfortable and maybe even physically ill. There are a number of particular best practices that VR filmmakers should take into consideration. Epic, Oculus, and others have good documentation. The following are a few highlights:


a: Avoid doing quick cuts, camera shaking, quick changes in speed, or cinematic cameras.


b: Make sure your camera gets set at a proper height.


c: Test things out on those new to VR.


4) Keep the experience clear and concise: In fact, your content shouldn’t run more than 4 minutes, and that includes your welcome and conclusion. A number of your guests might be new to VR, so be sure they get an explanation of what’s coming up, how it might impact them, and what they can do.


5) Be mindful of security: You need to make sure your equipment is protected. However, also be sure your guests know they are safe. You’re asking them to surrender to a different reality. Even if just for a few minutes, this is an actual act of trust.


6) Test, and then test again, and then test things again: Lots of people are still new to VR. Start testing early and continue testing often with however many VR newbies you’re able to find. Test VR on older hardware, and also make sure that you stress-test all your equipment too.


7) Anticipate obstacles: Even with how exciting VR is, people might refuse trying it for a number of reasons. Be accommodating with those that fear looking silly, anyone worried about device hygiene, and those concerned about personal security and physical safety.


8) Just assume that everyone is new to VR: VR is as scary to some as exciting as it is to you. Have patience, and treat your guests gently. Explain everything that is going to happen and how all of it works. If possible, stay with them so you’re able to monitor their progress. When they’re done, get feedback while they have time to readjust. Finally, remind them of your message, possibly boosting conversion opportunities.


9) Give your guests guidance: VR is rather new as a mass medium, even despite the long incubation it has had. People don’t have many expectations about it yet, and even less idea about how to handle it. Make sure that your experience’s user interface is clearly established. Your narrator should be introduced gently but also contextually. Manage the expectations of your audience in terms of content and length of the experience, being sure to offer many good cues.


10) A line can be a friend: Most of the time, folks wait in a line for a VR experience, particularly at a crowded event or trade show. This is a captive audience you can help focus the right instruction and storytelling that prepares them for the VR experience they are waiting for.


VR is still something many are learning about, but the application of these 10 tips can help you through your first-ever VR project or your fiftieth.

 Note: This is a sponsored post.

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