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Deciding on a logo for your startup is a pretty important task.  Whether you’re designing your logo yourself or hiring out, you’ll want to make sure that the logo you ultimately select represents your brand in the most compelling and positive light. Check out a few tips below, for how to choose the best logo for your startup.

1. Choose a Script That is Legible

Just because you like a particular fancy font, that doesn’t necessarily mean it’s the best choice for your business. Sometimes those exquisite cursive fonts are really hard to decipher. When deciding on your font, you want go with something that is easy-to-read so that your customers can quickly identify your brand.

2. Select Colors That are Pleasing to the Eye

Try to stay away from those crazy bright neon colors that may distract your customers from your brand. If you are looking for color palette examples, check out the site: www.colourlovers.com .

3. What Does Your Logo Say About Your Business

Is it clean? Is it funky and fun? Make sure your new logo matches the message that your company is trying to convey.  Your logo and your company are two peas in a pod.  When your customers see your logo, they should associate it with the type of business that you provide.

4. Don’t Over Think it

Sometimes simple is best. If you find yourself totally perplexed, go for something simple and straight to the point. No need to complicate things unnecessarily if you don’t have to. Think about Apple’s logo, or Google’s.

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