2 minute read

So, you’ve recently launched a really cool startup and you’re wondering… “Where are all the customers hiding?”  It’s a legitimate question that many business owners ask themselves in the beginning stages of creating a new brand. Unfortunately, we live in a media-driven era where startups are often portrayed like lottery tickets to “instant” success.  We see glamorous stories of people who’ve made millions or even billions and we want that.  But, what is often overlooked is the process that was endured in order to create that success.  When things don’t take off like initially planned, this can lead to feelings of discouragement or failure.  Shake off your business blues! If you are wondering why customers aren’t buying from you, consider looking at more practical reasons like the ones below.

 

  1. They Don’t Know You Exist

If your product, brand or service is new, there is a chance that people aren’t shopping with you because they haven’t heard of you yet. Be patient with yourself. A good remedy for this problem is to launch a mini-marketing campaign.  You can market online or locally to let people know that you’re the new guy/gal in town. If you have a physical location, list your store on Google for free (this is a MUST).  Have patience while waiting for your business to show up on search engines… it can take a while. You can also hire an Search Engine Optimization (SEO) firm to help speed this process up a bit.

 

  1. You’re Not Accessible to Them

Sometimes customers don’t shop with you because you’re not easily assessable to them.  This could be because of location, variety of product options, lack of technology, or a number of other things.  Of course you cannot be all things to all people. However, a good solution would be to focus in on a niche audience and make sure you’re meeting their needs to the best of your ability.

 

  1. Issues With You or Your Product / Service

I was looking online a few days ago for unique t-shirts.  I stumbled across a site that had killer designs, but their checkout process was “buggy”. When I say “buggy”, I essentially mean that the payment page did not load properly. So, I couldn’t checkout and make my purchase. When selling anything, always be sure to do an analysis of your business ever so often.  Check to make sure the technical specs are operating efficiently. You might also want to invite your customers to share feedback on their experience. The goal here is to ensure that you are providing efficient service (from customer service to user-friendliness).

 

  1. They’re Buying From Your Competitors

Ouch… I know it may sound harsh, but sometimes your clients aren’t buying from you because they are buying from someone else. Hey, it’s a big world out there! People have options. Ask yourself, “Am I competitively priced?”, “Is my selection sufficient enough to meet my clients’ needs?”  Another solution could be to try to figure out how to make your brand stand out from the crowd.   Find something different that your competitors aren’t offering and hone in on that. Dominating the small areas can help give you an edge on even the largest of competitors.

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