Marcus Fernandez of Kinney, Fernandez & Boire Adrian Rubin May 15, 2018 Financial, Legal, & Realty Services 185 3 minute readMarcus Fernandez is a top Tampa personal injury attorney who has spent more than a decade creating one of the most respected and sought-after legal practices in the state of Florida. The partner in the Kinney, Fernandez & Boire has created a well-known legal practice which takes in more than just traditional personal injury claims but also takes in his work as a car accident attorney Tampa residents have used for over a decade to gain justice. After building his legal practice to be one of the top teams in Florida, Marcus Fernandez has now found the time to concentrate a little more on the community groups he has backed with his skills. An advisory level board room position has been taken by Marcus Fernandez as he hopes to provide legal advice for the Make A Wish Foundation and the Tampa Catholic High school. It was during his college years that Fernandez decided to switch his focus to the legal profession after initially setting out to study history. Internships at some of Florida’s top legal practices cemented his belief in the legal sector is his top choice for the future. How did you get into the legal profession and the Kinney, Fernandez & Boire Legal Team? I had always dreamed of becoming a historian or archeologist when I set out for college, but my focus shifted during my first years as a student. As part of my college studies, I took a couple of legal-focused courses which built my love of the law and inspired me for the future. During my college years, I interned with some legal teams and found I was drawn to settlement contracts and decisions. After passing the Bar exam, I made my way to Tampa and worked my way up to partner in Kinney, Fernandez & Boire over the course of a few years. What do you enjoy about the legal profession? This may sound like a cliche, but I enjoy helping those in need. During my time as an intern, I was able to assist in a few cases surrounding personal injury and auto accident law and enjoyed the feeling of assisting somebody who was struggling to make ends meet. As a slip and fall attorney Tampa residents feel they can trust with their quest for justice, I have brought a feeling of justice to thousands of people across Florida. Have you found any effective marketing techniques for your business? Marketing in the legal profession is a difficult thing to get right as we don’t want potential clients to feel we are not taking our work seriously. However, another issue is not to appear to staid and out of touch with our clients. I have found a large number of my clients mention our social media presence as a reason for choosing myself and my partners for their injury needs. I also make sure we constantly monitor the reviews of our legal team from current and former clients to make sure we are providing the best in service for every consumer. Has anybody inspired you as a business leader? I feel as though my college professor who inspired me to take a closer look at the legal sector as a potential area of employment has always been a mentor. Without her persistence in inspiring me to challenge myself by building a legal career which has become more successful than I could ever have imagined. Which business leaders do you look up to? Over the course of my career, I have been looking to develop my investment career alongside my legal work to allow me to do more to help others in and around the Tampa area. My love of finance has only recently been piqued, and I’m learning a lot from the books of George Soros who also runs a successful business alongside huge levels of community work. If I could emulate just a fraction of the work of George Soros, I’d be more than happy. Do you have any advice for our readers? No matter what kind of business you are looking to start you should always indulge your passions in life. For myself, I found an area of the law I love and have pursued this positively and efficiently for more than a decade. I’d also like to remind all entrepreneurs to remember to live a life outside of business. Whether this means working with embers of the local community or spending time with my family, I like to think I strike a positive life/work ratio.